This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
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SEO Business Blogging RSS Marketing Case Studies
AntiqueHardware.com
This ecommerce site offers a range of items from cabinet hardware to telephone booths and from rubber duckies to magnificent clawfoot bathtubs. AntiqueHardware.com offers original restored antiques as well as flawless replica pieces perfect for any home or office. Visitors are greeted with their own account pages and an easily navigated shopping cart experience.
[ database | client admin cms | SEO ]
Visit The Site: Antique Hardware
Search Engine Strategies Experts on Web Feeds, Blogs & Search
In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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LEMcellguard.com
A LEM USA site, Lemcellguard.com promotes LEM’s battery monitoring technology in a search engine friendly and easily navigated site. Information rich, this site was built to serve LEM’s customers with extensive insight into LEM battery monitoring sensors. Content that would then transalte into search engine visibility because search engine optimal linking and code.
[ database | client admin cms | SEO ]
Visit The Site: LEMcellguard.com
What is Flickr and why should I care?
What is Flickr?
Until recently, I defined Flickr simply as a free service for bloggers who wish to post photos, not only on their blog but also on the Flickr service for other Flickr users to peruse, vote on, add to their favorites list, etc. Flickr even supports RSS feeds, with ability to add comments and notes to photos. You can of course use Flickr to share your family photos and snapshots with friends and relatives. And amateur photographers can show off their work. On Flickr, the photographic “creme” rises to the top, due to other Flickr users who make comments, post blog entries, and cause the photos to achieve recognition in “most popular” lists.
But now I’ve come to realize that Flickr is so much more. It’s not just a cleverly designed web application. It’s a repository of human knowledge and creativity organized organically. It’s a visual conversation. It’s countless stories intertwined. It’s a community. It’s a virtual world. It’s a massively multiplayer online role-playing game.
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How does MSN Search stack up to Google and Yahoo!
With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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Audience Development and the Internet
Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City
- The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
- How to use email to renew or acquire new subscribers
- E-mail tests - what’s working, what’s not working
- Search engine marketing - what are you using and how is it working
- Banner ads - are they working, what have you changed, where do you have them
- How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
- Web agents - are they still working?
- Blogs - are they a source of names? How can we get subscription information onto a blog?
- Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.
Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist
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Brian Klais Interviewed
Brian Klais, VP of Natural Search, Interviewed on Wisconsin Channel 27 News about Google and SEO
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Marketing Association
The Marketing Association, formerly the New Zealand DMA, is an industry body serving New Zealand marketers with professional development, networking, advocacy, government lobbying, and more.
Being on the leading edge of marketing in New Zealand, the organisation needed a website that conveyed that they understood the evolving model of the Web from passive publishing to participatory conversations. So the site was redesigned to have a very bloggy feel to it. Functionality includes a banner ad management system, content management system, and a members-only area.
[ database | client admin cms | SEO ]
Visit The Site: Marketing Association NZ
What Web Marketers must know about MSN Search
A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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